Rogue Revitalize
From Boosted Posts to a Measurable Multi-Channel Growth Strategy
+209% MORE CONVERSIONS • ~48% LOWER COST PER CONVERSION
The Blueprint At a Glance
When we began working with Rogue Revitalize, paid advertising was already running, but there was a major gap between spending money on ads and understanding what those ads were actually producing for the business. Meta was primarily being used to boost existing Instagram posts, while Google relied heavily on a Smart campaign. There was limited campaign segmentation, limited conversion infrastructure, and no clear full-funnel strategy connecting creative, traffic, calls, and prospective patients.
PROJECT PROFILE
Client: Rogue Revitalize
Industry: Medical Aesthetics and Wellness
Services: Google Ads, Meta Ads, Landing Page Strategy, Creative Strategy, Full-Funnel Strategy
01 / THE CHALLENGE
When Paid Media Wasn't Measurable
When we began working with Rogue Revitalize, paid advertising was already running, but there was a major gap between spending money on ads and understanding what those ads were actually producing for the business.
Meta was primarily being used to boost existing Instagram posts, while Google relied heavily on a Smart campaign. There was limited campaign segmentation, limited conversion infrastructure, and no clear full-funnel strategy connecting creative, traffic, calls, and prospective patients.
Our goal was to turn paid media into a structured, measurable system designed to generate awareness, capture demand, and ultimately drive more calls and leads.
02 / THE strategy
Build a Comprehensive Google & Meta Ads System
We expanded the strategy beyond the existing Smart campaign and developed a more comprehensive Google Ads system.
This included:
- Performance Max
- Search campaigns
- Service-focused messaging
- Stronger conversion tracking
- Improved audience and search-intent signals
- Ongoing asset and copy refreshes
- Greater emphasis on high-intent med spa searches
- More strategic budget allocation based on performance
We transitioned Rogue away from relying primarily on boosted posts and built a structured Meta advertising system around actual business objectives. We created a new ad account for them and attached the pixel & CAPI correctly.
Campaigns were developed for:
- Direct phone calls
- Monthly specials
- Lead generation
- Events
- Evergreen services
- Promotional campaigns
- Awareness and education
- Retargeting and engagement
Results & Business Impact
The Result
The transformation at Rogue Revitalize wasn’t about simply launching more ads. It was about building the infrastructure required to make paid media measurable, scalable, and connected to actual business objectives.
We rebuilt the Google strategy, restructured Meta, implemented better conversion tracking, created a dedicated landing experience, established a monthly promotional system, and developed a full-funnel creative strategy.
Google Results
- +209% MORE CONVERSIONS
- ~48% LOWER COST PER CONVERSION
- 68 Google conversions
- $61.23 blended Google cost per conversion
- 49 Performance Max conversions at $37.43 each
Meta Results
- 196 TRACKED PHONE
- CALLS across the
- campaigns shown
- 1,295,754 impressions
- 182,372 reach
- 11,539 link clicks
- $0.53 CPC
- 171 Instagram follows
The Outcomes
- Transitioned from boosted posts to a structured Meta advertising system around actual business objectives.
- Built a measurable system that recorded 196 tracked phone calls across the campaigns shown.
- Implemented better conversion tracking, including the appropriate events and conversion tracking.
- Developed a monthly promotional system across Meta and Google.
- Developed a full-funnel creative strategy.
- Built a dedicated landing-page strategy for platform-compliant messaging, service education, conversion flow, and tracking.
Working with Ana on our ad campaigns has been fantastic. Her approach is much more conversion-oriented than what we had experienced before. She really takes the time to understand the business, refine the targeting, and focus on bringing in higher-quality leads. She’s super sharp, keeps everything organized without needing micro-management, and is a total powerhouse when it comes to scaling ads. Anyone bringing her on for ads strategy is seriously lucky to have her! Highly recommend.
Ashley Aucoin
