Wellness Brand
Experiential Marketing & Wellness
18.79 META AD ROAS • NATIONWIDE US EXPANSION
The Blueprint At a Glance
PuppySphere, a rapidly growing experiential brand offering unique puppy yoga events across the United States, struggled with unprofitable Meta ad campaigns. Despite substantial ad spend, return on investment was non-existent. Through a strategic partnership with Ana from ASM Creatives, PuppySphere overhauled its technical tracking, implemented the Meta Conversion API, empowered internal team workflows, and ultimately scaled to achieve an extraordinary 18.79 ROAS.
PROJECT PROFILE
Client: Puppy Sphere
Industry: Wellness
Services: Meta Ads Management & Optimization
01 / THE CHALLENGE
Flying Blind on Meta Ads
Before connecting with Ana, PuppySphere was experiencing severe friction with digital acquisition. The brand was investing over $2,600 into traffic campaigns, generating numerous link clicks but yielding zero purchases—resulting in a dismal ROAS of 0.71. Marketing spend felt like money poured down the drain.
An initial diagnostic audit by ASM Creatives uncovered fundamental infrastructure flaws: the Meta Pixel was misconfigured, and the Conversion API (CAPI) was entirely absent. Without server-side tracking and proper data synchronization, the brand lacked visibility into actual buyer behavior, rendering optimization impossible.
02 / THE strategy
Build the Core Growth Engine Before Expanding
Ana didn’t just step in as an external manager; she acted as a true strategic partner and educator for the PuppySphere team:
Infrastructure Overhaul: Repaired and correctly configured the Meta Pixel alongside the robust implementation of the Conversions API (CAPI) to restore accurate data attribution.
Team Empowerment & Training: Taught the internal PuppySphere team how to navigate reporting tools, interpret campaign metrics, and make confident, data-driven decisions.
Sustainable Scaling Framework: Realigned campaign objectives away from empty vanity traffic toward high-intent conversion and revenue generation.
Results & Business Impact
The transformation delivered immediate, tangible outcomes. By the following month, PuppySphere achieved an astounding 18.79 ROAS on their ad spend, converting an optimized budget of $2,647.14 into exceptional revenue.
Beyond the numbers, predictable and sustainable marketing unlocked major corporate milestones:
- Nationwide Expansion: With reliable customer acquisition channels established, PuppySphere successfully opened new puppy yoga locations across multiple cities in the USA.
- Peace of Mind: Leadership gained total confidence knowing their ad budget is actively working and generating positive ROI.
- Long-Term Growth Ally: ASM Creatives remains an invaluable pillar in PuppySphere’s ongoing scaling strategy.
The Outcomes
- Scaled Meta ad campaigns to achieve a massive return on ad spend after resolving tracking issues.
- Transformed stagnant, unprofitable ad spend into a highly efficient and reliable revenue driver.
- Restored data attribution and visibility by implementing proper pixel tracking and the Conversion API.
- Empowered the internal team with hands-on training to make confident, data-driven marketing decisions.
- Enabled sustainable brand growth and the physical expansion of puppy yoga locations across multiple U.S. cities.
- Established a long-term strategic partnership providing total peace of mind for ongoing business scaling.
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Before we connected with Ana, we were spending over $2600 on traffic campaigns... with zero purchases. Our ROAS was a dismal 0.71. Our pixel wasn't set up correctly, and we weren't leveraging the power of the Conversion API.
Last month, we achieved almost a 19 ROAS on our campaigns. Because our marketing is now effective and sustainable, we've been able to open more Puppy Yoga locations in even more cities across the USA.
If you're struggling with your Meta ads and want to see real, tangible results, I wholeheartedly recommend reaching out to Ana.
Francesca
CEO
