JB Skin Sävvi came to ASM Creatives after struggling with extremely poor Meta Ads performance.

Before working together:

• ROAS was consistently under 1
• campaigns were operating at a loss
• CPAs ranged between approximately $270–$881
• reporting lacked clarity
• and the previous agency struggled to identify why the campaigns were failing

For an organic skincare brand, that level of inefficiency makes scaling impossible.

The client’s biggest concern was simple:
“How do we make paid ads profitable enough to trust again?”

What We Found During the Audit

The issue was not just “the ads.”

The account had multiple structural problems:

• weak funnel segmentation
• inefficient audience targeting
• poor budget allocation
• lack of proper retargeting depth
• inconsistent creative strategy
• and limited visibility into what was actually driving purchases

The campaigns were spending money without enough strategic infrastructure behind them.

What ASM Creatives Implemented

We rebuilt the Meta Ads strategy around:

• conversion-focused campaign structures
• stronger creative direction
• strategic sales campaigns
• proper warm audience segmentation
• retargeting systems
• email growth integration
• and clearer reporting + KPI tracking

Instead of relying on generic skincare ads, we leaned heavily into:

• seasonal campaigns
• loyalty positioning
• offer-based launches
• product-specific creatives
• and high-performing emotional/lifestyle angles

Key Strategy Shift: Building an Ecosystem, Not Just Ads

One of the biggest changes was integrating:

• Meta ads
• subscriber acquisition
• loyalty campaigns
• and email marketing together

Rather than treating paid ads as isolated campaigns.

This allowed the brand to:

• improve retention
• reduce acquisition costs
• build warmer audiences over time
• and increase overall purchase efficiency