iGirl - Asm Creatives

Fashion Brand

Meta + Google Ecosystem Scaling

$900K+ Shopify Revenue • $81k+ Klaviyo Revenue

The Blueprint At a Glance

Turning an existing customer base into a scalable growth engine

iGirl already had a loyal customer base and a strong organic presence. The opportunity wasn’t simply to generate more traffic — it was to build a more efficient system for acquiring, converting, and retaining customers.

Through a combination of paid media optimization, creative testing, lifecycle email marketing, and full-funnel strategy, the focus was on increasing customer value while maintaining profitable growth.

PROJECT PROFILE

Client: iGirl

Industry: Fashion / Ecommerce

Services: Meta Ads Management, Email Marketing, Growth Strategy, Creative Direction

Total Shopify Sales

$ 0 K

Year-over-Year Revenue Growth

0 %

Increase in Average Order Value

0 %

01 / THE CHALLENGE

improve acquisition, retention, and overall marketing efficiency

When I started working with iGirl, the brand already had a loyal customer base and strong organic presence, but there were significant opportunities to improve acquisition, retention, and overall marketing efficiency.

Key opportunities included:

Scaling Meta Ads profitably
Increasing average order value (AOV)
Improving customer retention
Building a stronger email marketing foundation
Expanding awareness while maintaining profitability
Creating a cohesive paid media strategy that aligned with the brand’s unique identity

02 / THE strategy

Build the Core Growth Engine Before Expanding

Rather than immediately expanding into every available channel, we focused on strengthening the core growth engine first.

Meta Advertising:

We restructured the account around. 

Advantage+ Shopping Campaigns
Catalog Sales Campaigns
Dynamic Retargeting
Creative testing focused on lifestyle and product-driven content
Audience segmentation and demographic analysis
Store awareness campaigns for the NYC retail location

Through ongoing testing, we discovered that:

Catalog ads consistently delivered the strongest ROAS
Ages 18–24 were the highest-converting demographic
Lifestyle-focused content often outperformed traditional product ads
Simpler, highly branded creative resonated best with the iGirl audience

Email Marketing:

One of the biggest opportunities identified was retention.
We implemented a comprehensive email strategy including:

Welcome Series
Cart Abandonment
Checkout Abandonment
Browse Abandonment
Product Abandonment
Post-Purchase Flows
Winback Campaigns
Promotional Campaigns

This created a much stronger backend revenue engine and improved overall marketing efficiency.

Growth Results

Shopify Revenue Growth:

$903,300+ in total Shopify sales
70% year-over-year revenue growth
12,000+ orders
24% increase in Average Order Value
AOV increased to $67.87
Revenue growth significantly outpaced order growth, indicating stronger customer value and purchasing behavior

Email Marketing Performance:

Through strategic email campaigns and automation

$81,496.35 in Klaviyo-attributed revenue
58% increase vs. previous year

Email became a meaningful revenue channel while also supporting paid media performance through stronger customer retention and repeat purchase behavior.

The Outcomes

Increased Average Order Value by 24%
Built a high-performing email marketing system from the ground up
Improved customer retention through automated lifecycle marketing
Created a scalable foundation for future expansion into Google, TikTok, and additional growth channels

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Working with Ana has genuinely been a game changer for my business. She’s proactive, strategic, and always thinking ahead about how we can optimize, test, and scale.

Since working together, we’ve seen stronger ROAS, audience growth, and more consistent revenue around launches. She’s also helped us expand into email, Google, and SEO while continuously testing and refining our strategy. Beyond the results, I value the peace of mind knowing our marketing is proactive, data-driven, and genuinely cared for. I’m so grateful to have her on my team!