Supplement Brand
Meta + Google Ecosystem Scaling
From 0.95x ROAS to Profitable Scaling
The Blueprint At a Glance
Turning an underperforming supplement brand into a more efficient growth engine
Holistic Vet Blend had a strong product offering built around natural, holistic pet wellness, but its growth was being held back by inefficient customer acquisition and low advertising returns.
The opportunity wasn’t simply to drive more traffic — it was to build a more effective system for acquiring the right customers, improving conversion, and creating sustainable growth.
Through a combination of paid media optimization, creative testing, customer-focused messaging, and full-funnel strategy, the focus was on improving marketing efficiency while creating a stronger foundation for profitable scaling.
PROJECT PROFILE
Client: Supplement Brand
Industry: Supplement / Ecommerce
Services: Meta Ads Management, Email Marketing, Growth Strategy, Creative Direction
01 / THE CHALLENGE
This supplement brand came to me running at a 0.95x ROAS.
They were actively losing money.
And no, the product wasn’t bad.
Meta wasn’t “broken” either.
The real issue was that the account had no leadership.
Campaigns were competing against each other, warm and cold audiences were blended together improperly, the creative looked cheap and AI-generated compared to the product’s actual price point, and the funnel was asking cold traffic to convert before trust was built.
The backend also wasn’t supporting the acquisition flow, meaning every conversion relied entirely on paid traffic doing all the work alone.
02 / THE strategy
What We Implemented
- Rebuilt and simplified the campaign structure
- Reduced unnecessary campaign overlap that was confusing the algorithm
- Properly separated warm and cold traffic
- Repositioned the funnel stages and CTAs based on buyer awareness
- Replaced low-end creative with premium brand-aligned visuals
- Improved messaging to better match customer expectations
- Connected ads to backend retention and conversion systems
- Built a cleaner acquisition flow between paid traffic and retention
Results
- ROAS stabilized and scaled to 3x
- Reduced wasted spend
- Improved conversion quality
- Stronger funnel progression from cold traffic to purchase
- Better alignment between creative, offer, and customer intent
- Simplified account management and scaling potential
Key Takeaway
Shopify Revenue Growth:
Most brands stuck around the $50K/month level do not need more tactics.
They do not need 47 campaigns.
They do not need more random creatives.
They do not need more budget thrown at broken systems.
They need someone who knows:
- what to remove
- what to simplify
- what to connect
- and what actually matters
I fixed the fundamentals — something the previous agency couldn’t solve in 3 years.
The Outcomes
- ROAS stabilized and scaled to 3x
- Reduced wasted spend
- Improved conversion quality
- Stronger funnel progression from cold traffic to purchase
- Better alignment between creative, offer, and customer intent
- Simplified account management and scaling potential
Ana is absolutely incredible at what she does. I have worked with her for the past 2 years, and she has continually gone above and beyond "ad management" to ensure the meta ads she runs and creates for my business are successful. She is honest, kind, and an amazing human who truly wants her clients to succeed. Working with her has totally changed by business, and I highly recommend her.
Shanel Susser
