The Sleep Consultant
Meta + Google Ecosystem Scaling
From 1.22x ROAS to a Scalable Acquisition System
The Blueprint At a Glance
Turning an unstable 1.22x ROAS account into a scalable acquisition system
The Sleep Consultant was generating sales, but the numbers were too unstable to scale confidently. The account lacked proper funnel structure, creative segmentation, scaling systems, and clear optimization strategy — the demand was there, but the backend infrastructure wasn’t set up to compound efficiently.
PROJECT PROFILE
Client: The Sleep Consultant
Industry: Sleep / Wellness
Services: Meta Ads Management, Funnel Restructuring, Creative Testing, Scaling Strategy
01 / THE CHALLENGE
The Problem
Before working with ASM Creatives Inc., The Sleep Consultant was running paid ads that were barely profitable.
The account was generating sales, but the numbers were too unstable to scale confidently.
At the time, the account performance looked like this:
- ROAS: 1.22
- Cost per purchase: $27.32
- 60 purchases
- Approximately $2,217 in conversion value
- Ad spend: approximately $1,813
The issue was not demand.
The issue was that the account lacked:
- proper funnel structure
- creative segmentation
- scaling systems
- and clear optimization strategy
The campaigns were spending money, but the backend infrastructure and acquisition flow were not set up to compound efficiently.
02 / THE strategy
What We Implemented
I rebuilt the account with a stronger full-funnel acquisition strategy focused on:
- cleaner campaign structure
- more intentional audience segmentation
- stronger conversion optimization
- improved scaling logic
- creative testing systems
- and better alignment between ads, offer, and customer intent
The goal was not just to increase ROAS temporarily.
The goal was to create a more stable and scalable customer acquisition system.
Results
After restructuring the account:
- Average ROAS increased to 3.84+
- Cost per purchase dropped significantly to approximately $7–$8
- Purchase volume scaled substantially
- Multiple campaigns stabilized above 3x–4x ROAS
- Revenue generation increased while maintaining efficient acquisition costs
Additional campaign performance included:
- ROAS results ranging from 3.02 to 4.21
- Purchase conversion value exceeding $4,000 on strongest campaigns
- Consistent scaling across multiple campaign segments
The Transformation
Before ASM Creatives Inc.:
- 1.22x ROAS
- $27.32 cost per purchase
- unstable scaling
After restructuring:
- 3.84x+ average ROAS
- approximately 70% reduction in CPA
- stronger profitability
- significantly improved scaling potential
Growth Results
Key Takeaway
Most struggling ad accounts do not need more complexity.
They need:
- clearer strategy
- better infrastructure
- stronger funnel alignment
- and leadership that understands how to scale profitably
Once the fundamentals were fixed, the account stopped fighting itself and started compounding properly.
That’s how sustainable growth actually happens.
The Outcomes
- Average ROAS increased to 3.84x+
- Cost per purchase dropped to approximately $7–$8
- Purchase volume scaled substantially
- Multiple campaigns stabilized above 3x–4x ROAS
- ROAS results ranging from 3.02 to 4.21 across campaigns
- Purchase conversion value exceeding $4,000 on strongest campaigns
- Approximately 70% reduction in CPA overall
- Consistent scaling across multiple campaign segments
I just wanted to say thank you again! The audit highlighted so many areas o my ads that needed work, even after they were set up by a professional!! I feel so much more confident now, and my ads are performing better (and I'm actually spending LESS) I wish I had hired you from the beginning, you are amazing
Shanel Deslauriers
Founder & Owner
