National + Local Retail Growth
Meta + Google Ecosystem Scaling
138K+ TRACKED ADD-TO-CART VALUE • 3.06x AVERAGE ROAS
The Blueprint At a Glance
Connecting nationwide e-commerce growth with hyperlocal retail traffic
Get Dressed Boutique needed a paid media system that could support both nationwide e-commerce growth and hyperlocal in-store traffic at the same time. The challenge wasn’t just online sales — the brand needed stronger local awareness, better attribution visibility, improved customer acquisition, cleaner campaign structure, and a way to connect online demand with real in-store purchasing behaviour.
PROJECT PROFILE
Client: Get Dressed Boutique
Industry: Fashion Retail / Ecommerce
Services: Meta Ads Management, Local + National Campaign Strategy, Retargeting, Catalog Optimization
01 / THE CHALLENGE
The Problem
Get Dressed Boutique needed a paid media system that could support both nationwide e-commerce growth and hyperlocal in-store traffic at the same time.
The challenge wasn’t just online sales.
The brand needed:
- stronger local awareness
- better attribution visibility
- improved customer acquisition
- cleaner campaign structure
- and a way to connect online demand with real in-store purchasing behaviour
Like many retail brands, the owner also struggled to clearly see the impact of paid ads against overall monthly revenue, despite strong indicators happening underneath the surface.
02 / THE strategy
What we implemented
- Structured separate campaigns for:
- nationwide Canadian e-commerce sales
- hyperlocal Vancouver + Ladner in-store traffic
- Built stronger retargeting flows
- Improved Shopify + Meta catalog structure
- Cleaned up overlapping collections and product feeds
- Introduced seasonal campaign pushes tied to retail moments
- Structured campaigns around higher-margin products and new arrivals
- Added localized creative and messaging for store awareness
- Layered awareness + conversion campaigns together strategically
- Used Meta to support both online purchasing and physical retail discovery
Results
- 138,000+ tracked add-to-cart value generated
- 74 tracked purchases
- 726 new Instagram followers
- 3,124 Instagram profile visits from campaigns
- Average 3.06x ROAS across campaigns
- Cost per purchase as low as approximately $39 on strongest campaigns
- CPCs as low as $0.19–$0.35 in top-performing campaigns
Additional outcomes:
- Strong increase in local Vancouver awareness
- Significant improvement in blended retail visibility
- Record in-store sales month reported by the client during April (Shopify screenshot below)
- Improved integration between online campaigns and physical retail traffic
- Better seasonal campaign performance during Mother’s Day promotions
- Increased customer acquisition across both local and national audiences
Growth Results
Key Takeaway
Retail brands should not evaluate paid ads in isolation.
The strongest retail ecosystems happen when:
- Meta drives awareness
- retargeting keeps the brand top of mind
- email supports conversion
- local campaigns increase foot traffic
- and online + in-store purchasing behaviour work together
This account performed because the campaigns were built around the reality of how people actually shop:
they discover online, browse multiple times, visit in-store, come back later, and purchase when the timing feels right.
That’s the difference between running ads and building a retail acquisition system.
The Outcomes
- 138,000+ tracked add-to-cart value generated
- 74 tracked purchases
- Average 3.06x ROAS across campaigns
- Cost per purchase as low as approximately $39 on strongest campaigns
- 726 new Instagram followers
- 3,124 Instagram profile visits from campaigns
- CPCs as low as $0.19–$0.35 in top-performing campaigns
- Record in-store sales month reported during April
Ana and her team are so great!! They have truly made me feel like I have put my brand in the best hands ever! They are by you every step of the way, and always looking for ways to improve all parts of the business!
Gursimrit Sohal
