LOGISTEC
The Blueprint At a Glance
LOGISTEC is not a business with one simple service, one customer profile or one geographic market. With marine terminal operations, transportation and integrated supply chain solutions across multiple regions, the paid media strategy needed to reach highly specific B2B decision-makers while still supporting the scale of the larger LOGISTEC brand.
The challenge was not simply generating more traffic. We needed to build a Google Ads ecosystem capable of supporting different business units, cargo types, geographic markets and strategic growth initiatives, while continually improving the quality of inquiries reaching the sales team.
Client: LOGISTEC
Industry: Marine transportation, terminal operations and supply chain logistics
Services: Google Ads strategy and management, Performance Max, Search, creative strategy, conversion tracking and lead-quality optimization
A Complex B2B Paid Media Challenge
LOGISTEC is not a business with one simple service, one customer profile or one geographic market.
With marine terminal operations, transportation and integrated supply chain solutions across multiple regions, the paid media strategy needed to reach highly specific B2B decision-makers while still supporting the scale of the larger LOGISTEC brand.
The challenge was not simply generating more traffic.
We needed to build a Google Ads ecosystem capable of supporting different business units, cargo types, geographic markets and strategic growth initiatives, while continually improving the quality of inquiries reaching the sales team.
Lead quality became particularly important. Form submissions ranged from legitimate companies requesting quotes for commercial cargo movement to completely irrelevant solicitations and spam. That meant optimizing solely toward form volume would have given Google the wrong signals.
Building a Scalable Paid Ads Strategy
Rather than treating LOGISTEC as one broad logistics campaign, ASM built out a more segmented paid media structure around market, geography and service intent.
Performance Max campaigns were developed for LOGISTEC and LOGISTEC Direct, including dedicated campaigns for audiences outside Canada and the U.S. and a Gulf Coast initiative. The campaign report shows the largest PMax campaigns individually generated tens of thousands of clicks, including 39,376 for the international LOGISTEC campaign, 23,078 for LOGISTEC Direct and 18,326 for the Gulf Coast campaign.
Search strategy focused on commercial transportation and cargo intent rather than generic logistics traffic, while creative was developed around LOGISTEC’s actual infrastructure, network and capabilities.
As new priorities emerged, we were also able to build dedicated campaign directions around:
- Gulf Coast terminal operations
- Care Terminal in Houston
- Bulk and cement opportunities
- Foreign Trade Zone services
- Bonded transportation
- Container transportation
- LOGISTEC Direct
- Strategic maritime and supply chain partnerships
This gave LOGISTEC a paid media framework that could evolve alongside its commercial strategy instead of relying on one generic campaign.
Results & Business Impact
At an average CPC of just $0.22, we generated nearly 100,000 visits while keeping traffic acquisition highly efficient.
Over approximately one year, ASM transformed LOGISTEC’s Google Ads presence into a significantly larger and more segmented acquisition ecosystem. The account reached 3.12 million impressions and 99,157 clicks, while reported conversions increased 297% compared with the previous period. But the bigger win was building the infrastructure behind those numbers.
LOGISTEC now has paid media strategies that can be deployed across individual terminals, markets, cargo categories, and strategic growth opportunities, alongside a much clearer framework for distinguishing traffic and form volume from actual sales-qualified opportunities.
The campaigns also expanded LOGISTEC’s reach across international markets, with Türkiye, Mexico, Brazil, and Canada among the highest-volume countries.
- 3.12M impressions
- 99,157 clicks
- $0.22 average CPC
- 3,785.61 reported conversions
- $5.78 cost per reported conversion
- $21,886.71 total ad spend
- +574% impressions
- +429% clicks
- +297% reported conversions
The Outcomes
- Built a more segmented paid media structure around market, geography and service intent.
- Developed Performance Max campaigns for LOGISTEC and LOGISTEC Direct, including dedicated campaigns for audiences outside Canada and the U.S. and a Gulf Coast initiative.
- Generated 3.12 million impressions and 99,157 clicks over the reporting period.
- Increased reported conversions by 297% compared with the preceding reporting period.
- Improved lead-quality optimization by tightening keyword and search intent targeting and building negative keyword strategies around irrelevant traffic.
- Built a paid acquisition system capable of reaching the right businesses, in the right markets, for the right LOGISTEC services.
Ana is outstanding! Her strategic mindset and skills made a measurable difference in our campaigns. She also communicates results with clarity, even to executive or commercial teams when needed, ensuring everyone is aligned and confident in the direction. She’s reliable, proactive and incredibly easy to work with. Highly recommend!
Elizabeth Gagnon
